The Plus X Award appreciates special engagement of manufacturers for strengthening the specialized trade with the award of the "SPECIALIZED TRADE BRAND OF THE YEAR". This award can be attained by manufacturers, who are convincing through their particular and logical specialized trade concepts.
In 2011 the Plus X Award has awarded the "SPECIALIZED TRADE BRAND OF THE YEAR" to the brand of Grundig. The persuasive factor for the decision of the jury was the „Cityline“ concept made by Grundig. This combines innovative product lines with an exclusive middle class distribution and attractive conditions for the dealers.
