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Most Innovative Brand

A special award for extraordinary brands:
Presenting an award for the Most Innovative Brand
Most of the Plus X Award winning products merely receive a seal in a specific category, which, though, may mean that their additional features are of lesser quality: Only products of highest quality will pass the strict jury process. All of the winning products were tested based on their value for the money and their consumer friendliness. The Plus X factors show that one product has one additional special feature in terms of Innovation, High Quality, Design, Ease of Use/Functionality, Ecology and Ergonomics.

The question is, though, what happens if a brand in particular received especially good ratings at the Plus X Award? If it was able to receive even more Plus X Award seals than any other of the competing products in its product group? Since 2006, the most successful Plus X award participants can not only look forward to the renowned quality seal, but also to be honored for their particular strength as a brand: They receive the prize of the "Most Innovative Brand of the Year"ť in their product group.

This prize is based on the number of award categories assigned to a brand. This assures that particular performance are included in the overall assessment of the brands that receive the highest number of awards while the categories Innovation, High Quality, Design, Ease of Use/Functionality, Ecology and Ergonomics are treated with equal measure. Along side of the thirteen product groups in the Plus X Award, there have also been thirteen awards for the Most Innovative Brands. This is a special honor, because the most innovative brands of the year are determined transparently by the Plus X Award jury familiar with the technology - and their decision is clearly based on the products that are the most convincing.